Experience

• 

  Head of Growth & Marketing @ User.com

  January 2020 — May 2023
  • Designed and implemented an effective marketing strategy focused on maximizing growth, while remaining fully profitable. Successfully repositioned the company and in turn reduced customer churn by 25% with enhanced perceived value and optimizing customer fit.
  • Launched a customer & partnership focused on acquisition, partnering with LEGO, Canva, Wix, Jasper.ai, AMC, Educations Media Group, building content for for marketing, sales, and content teams. The partnership achieved KPIs and a also hit a 100+% scale in ROI in under 12 months.
  • Transformed the company into a globally recognized brand and one of the top marketing automation & email marketing SaaS platforms on the market, while catalyzing revenue growth by more than 300%.
  • Developed effective growth loops (performance marketing, content, event marketing, and sales), that expanded the customer base in 60+ regional markets, aligned stakeholders, hitting & surpassing user acquisition KPI target by 136%, driving $1.5M+ in additional sales annually.
  • Deployed GTM products and solutions for the UK, NL, Scandinavia, and additional regions, which included target audience, positioning, pricing, demand, sales, and distribution strategies.
• 

  Marketing Freelance Expert @ Urban Rockets

  December 2010 — January 2020
  • Built the company as a marketing consultancy, specialized in acquisition and scalable expansion for B2B and SMBs, working with teams to help them build effective growth engines.
  • Implementation of both the technical and creative sides of MarTech tools, including email, web, SMS, landing pages, and omni-channel campaigns. I executed comprehensive campaigns that focused on building effective revenue growth.
• 

  Wiki & Product Manager @ Curse > Twitch

  September 2013 — December 2018
  • Led the development of a content hub that served as a unified platform for both indie and triple-A game studios, achieving the mission of fostering deeply engaged, integrated gaming communities.
    
  • Developed over 250 different communities and content, producing over 5 billion pageviews with engagements in B2C. Generated over 100,000 both open and community contributions.
  • Key Partnerships & Collaborations: Minecraft (Microsoft) / WildCard Studios (ARK: Survival Evolved) / Valve (Dota & Counterstrike) / Bethesda (Fallout) / Conan (Funcom) / Avalanche Studios (Mad Max) / System Era Softworks (Astroneer) / Red Hook Studios (Darkest Dungeon)